About Us



Why do you need What’s Sup Doc Medical Consulting?

The Global Complementary and Alternative medicine market was valued at $52 Billion in 2017 and is projected to reach $196 Billion by 2025 growing at a CAGR of 18 percent. Europe holds the largest share of the Complementary and Alternative medicine market. Asia Pacific is next, then North America and the rest of the world. Asia Pacific, and the rest of the world (Middle East, Latin America and Africa) are projected to have the fastest growths due to the high cost and low quality of conventional treatments and medicine especially in Africa.


The World Health Organization (WHO) states, 80% of the world’s population relies on alternative or holistic medicine as their primary form of healthcare.  The Holistic Medicine market is experiencing strong growth due to the increase in costs of conventional medicine or treatments, the increasing awareness of the toxicity of many conventional medicines, and the realization that the body can attain wellness using non-toxic, non-symptom suppressive treatments that promote the body’s innate tendency to heal itself. The market is driven by the high adoption rates of dietary herbal supplements, and other wellness-fostering therapies like Naturopathy, Ayurveda, TCM and acupuncture, yoga, meditation, exercise, sleep, and nutrition.


In a study published by the National Health Statistic Reports, 59 million Americans spent more than $30 Billion on alternative therapies in 2012. Most of the alternative therapies are used by adults. Out of $30.2 Billion, about $28 Billion was spent on adults and $1.9 Billion on children and 1-in-5 Americans spent money on at least one type of alternative therapy, showing wide acceptance by Americans. The agency, Statista,reported that69% of women and 58% of men in the US are open to alternative medicine. Spending on alternative treatments amounted to 9% of out-of-pocket healthcare expenditures, but Americans with lower incomes are spending more of their income on alternative medicine versus higher income Americans.


Chronic diseases — the most common conditions treated by holistic medical providers — have significant health and economic costs in the United States. The Center for Disease Control (CDC) reported that 90% of America’s $3.3 trillion annual health care expenditures are for people with chronic and mental health conditions — an estimated $5,300 per person in the U.S. each year. A recent Milken Institute analysis determined that treatment of the seven most common chronic diseases, coupled with productivity losses, will cost the U.S. economy more than $1 trillion dollars annually.


Clearly, the need for Holistic Medicine as a means of lasting treatment for chronic disease is more important than ever.  Understanding this marketplace, What’s Sup Doc can help you target this booming industry and help people more effectively.


Meet Kevin and Mel — Co-Founders and Owners of What’s Sup Doc 

Kevin Johnson and Mel Schottenstein have worked together in the field of Holistic Medicine for the past seven years.  Both hold doctorate degrees in Naturopathic Medicine from Bastyr University, located in Seattle, WA — a fully accredited medical school.  Meeting in the Gross Anatomy Lab in medical school, Mel and Kevin quickly became friends and have worked together since their first dissection. While in Naturopathic Medical School and post-graduation, Mel and Kevin received training in Biological Medicine under the tutelage of Dr. Thomas Rau of the Paracelsus Clinic, Switzerland. Additionally, they completed training in IV Therapy, Environmental Medicine and Heavy Metal Detox, Neural therapy, Biofeedback, Homeopathy, Naturopathic Oncology, Aromatherapy, Natural Hormone management, Botanical Medicine Compounding, Medical Aesthetics and the Wahls Protocol. Post-graduation, Kevin and Mel pursued graduate training in Acupuncture and Oriental Medicine and Ayurvedic Medicine.  Both are receiving post-doctoral training in Functional Neurology from the Carrick Institute, studied and trained in PRGF at BTI (Biotechnology Institute, in Spain), and completed post-graduate extended internships with Dr. Thomas Rau at his former clinic (Swiss Biological Medicine Center) in Teufen, Switzerland.  


As Co-founders of What’s Sup Doc Holistic Medical Consulting, Mel and Kevin have helped establish holistic medical practices, medical marijuana clinics, and Medical Spas.  Their responsibilities have included hiring staff and physicians, training the entire medical and front office teams, creating medical forms, designing medical protocols, selecting and programming EMRs specific for practice goals, composing text for website and videos, creating marketing plans, developing nutraceutical formulations, establishing nutraceutical gateways, providing education on state/federal laws/medical board recommendations for staff and physicians, composing standards of practice/policies (SOP), and designing clinical layouts. Kevin and Mel have experience as consultants in the establishment of clinics in all phases of operation.  


In addition to supporting the needs of Holistic Medical Clinics, Mel and Kevin have professional experience in the field of product development and promotion. Mel and Kevin have developed botanical formulations including glycerites, suppositories, oils, tinctures and gummies. Furthermore, they have experience developing promotional materials and promoting holistic medical products at trade shows.


Kevin and Mel have professional and clinical experience in the field of holistic medicine ranging from running their own businesses, serving as Chief Medical Advisors for Telemedicine and Corporate Wellness Companies, to functioning as medical directors for Medical Spas, MMJ, and Oncology clinics.


Kevin and Mel use their passion for Holistic Medicine to move your business to the next level.


Mel Schottenstein

Harvard University:   BA, Women, Gender and Sexuality Studies and History of Science

University of Pennsylvania:   Masters, Bioethics and Medical Mediation

Bastyr University:   Doctorate, Naturopathic Medicine


Kevin Johnson:

DePaul University:   BS, Biology and Psychology

Bastyr University:   Doctorate, Naturopathic Medicine